Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Thursday, September 13, 2012

Red Bull's Cow Harbor sample

One way to moo-ve faster on race day
As a blogger who reviews running related products, I occasionally receive interesting items in the mail. When I came home on Tuesday night, my wife handed me a small cylindrical package and asked if I was expecting something. I looked at the return address and saw it was  from Red Bull North America. I wondered what they sent me and why they sent it.

The package contained a can of Red Bull, accompanied by a printed note that thanked me for being part of the Great Cow Harbor 10K. I thought that was a great marketing idea. It probably cost a lot more to mail these cans than simply include them in race goody bags. However, this certainly got my full attention and it tied the product directly to the race.

Will I use this can of Red Bull on Saturday morning to kick-start my run? Not a chance. I still have trust issues with energy drinks and I would never use a supplement for the first time on race day. Still, I give Red Bull credit for their smart approach to demographic targeting and I appreciate their support and sponsorship of Cow Harbor and other races on Long Island.

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